To Market, to Market

Written By Unknown on Minggu, 31 Agustus 2014 | 16.30

Market Basket's 71 locations will be back to business as usual early this week, area store directors said yesterday, as a steady stream of grateful customers returning to fill their carriages said they were happy to find fresh fruit, vegetables and dairy products back in stock.

"We'll be back to normal by Tuesday," said Chelsea Market Basket store director Kevin Feole, where shelves are already 85 to 90 percent stocked. "Since everything broke, it's been nonstop."

Billerica store director Al Jussaume also expects to be fully restocked sometime this week and said foot traffic yesterday was "right on par with a regular Saturday this time of year."

"We're bouncing back quicker than any of the naysayers thought we would," Jussaume said. "You should see the hugs and kisses and thank-you's we're getting from the customers. It really is an amazing atmosphere here."

The frantic push to "right the ship" has been full steam ahead since the Market Basket saga ended last week when forced-out former CEO Arthur T. Demoulas reached a deal worth more than $1.5 billion with his rival relatives that allowed him to assume control of the beloved chain his family founded.

The chain, worth $4 billion before Arthur T.'s June 18 firing touched off a customer boycott, looked to be dying on the vine as it racked up millions in losses and shelves were left empty due to a halted supply chain — but a surge of new customers turned on to Market Basket's low prices will give the chain the push it needs to bounce back, Feole said.

"There's quite a few people" who said they didn't shop at Market Basket before, but came to check it out, he said. "I've never hugged so many people in my life, from employees to customers."

Longtime customer Juan Rodriguez, who said the Chelsea Market Basket was "like my second house," was pleased to see the business quickly recovering.

"It's not just (Arthur T. Demoulas') victory, it's ours," he said.

Mary Mulkern, who has been a loyal customer for more than 40 years, recalled when she had a cooking grill stolen from her yard and Market Basket employees assembled a new one and hand-delivered it to her home.

"You don't get that kind of service other places," she said. "That kind of stuff sticks with you."

For the last six weeks, Mulkern has been reluctantly "shopping at Shaw's and Hannaford and hating every minute of it."

"I'm feeding eight, I was spending $300-$400 a week going to other stores," which was $150 more than she would have been spending at Market Basket, she said. "You want to shop at a place that treats you like family — it feels good to be home."


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