A few years ago, when Rob Hunter owned ice cream stores and one of his greatest challenges was finding good employees, he had an epiphany one day when a girl whose only experience was babysitting and playing soccer dropped off a resume replete with spelling and grammatical errors.
"I would not have hired her based on her resume, but she had a wonderful personality and turned out to be the best employee I ever had," Hunter said. "I've hired 300 people in all and interviewed 600 to 700. And each time, I know pretty much in the first 30 seconds whether they're going to be a good fit."
What if, he thought, employers in retail — where an engaging and professional demeanor is all-important — could have a preview of an applicant's personality without having to wade through reams of applications and spend hours interviewing the wrong people?
Last March, Hunter and Evan Lodge — both Babson College MBA students at the time — founded HigherMe, a website and mobile app, expected to launch this fall, that allows job applicants to answer a series of questions posed by an employer, such as which hours they'd be available to work, what pay they'd expect, and what they would do if a customer were dissatisfied. Afterward, applicants have the option to make a 30-second video on their cellphone or webcam, explaining why they'd be the best person for the job.
HigherMe, a finalist in the MassChallenge startup accelerator and competition, then sends the employer a list of applicants ranked according to whether their answers matched the ones the employer was seeking, and the employer decides which applicants to interview,
For access to the company's database of candidates and screening software, Hunter, Lodge and their co-founder, Josh Stevens, expect to charge employers a monthly subscription fee of between $40 and $200 per store, depending on the number of applicants they want to contact and hire.
Alex Lowe, owner of Artis Coffee in Berkeley, Calif., and a former classmate of Hunter's who recently agreed to test the service, asked questions like, "What superhero would you be, and why?" ("If the applicant has fun with it, they'll probably be better at customer service," Lowe said.) He also asked, "Where do you see yourself in three months? In three years?"
"We want people who have a vision for their life, whether they'll be with us as a steppingstone or as a career," Lowe said. "It's given me a whole lot more depth into whether the person would be a cultural fit, rather than just: Can they make a cup of coffee?"
Brianna D'Amerosio, 24, of Methuen was looking for a waitressing job on Craigslist last week when she came across one at an Andover restaurant that asked applicants to use HigherMe to send in a video.
"Before I had a chance to answer any of the questions, I got an email saying they'd received my video and asking me to come in for an interview," D'Amerosio said. "For years, I've missed out on opportunities because there was nothing about me that really stood out on paper. So even if I don't get this job, I love the idea of being able to send someone something that will give them a glimpse into my personality."
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