We all meet and exchange cards at meetings, in restaurants, attending industry functions, traveling, at social events. But absently handing someone a card is a missed opportunity.
The everyday practice of business card exchange is time-honored, and honing this demonstrates respect, portrays you as professional and will help set you apart.
The business card itself casts an important "first impression." Consider your business card your ticket in the door and discard any thoughts that the paper card may be becoming obsolete in an increasingly paperless world: The traditional business card is timeless.
Business cards — called "meishi" in Japanese which literally translated means "face" — represents one's "life." Therefore, the quality of paper stock is important, as well as how the card is presented, received, acknowledged and ultimately placed.
The most formal way of presenting a card is by holding it with a thumb on either corner, readable side up or one thumb on one corner. Receive it the same way. Most importantly, acknowledge the card — look at the card, read it, study it, caress it! Look back at the other person and acknowledge their card, title, life.
Place the card someplace respectful — your inner breast pocket or portfolio; do not discard.
If you are serious about doing business in your target country, the same information should be printed in their native language, presented readable side up.
Exchange cards before the meeting as you introduce yourself and shake hands. Align subtly, yet strategically around your portfolio to coincide with seating to access names as you address individuals; using names in conversation is powerful.
As for the look of the card, make sure colors and font are consistent with your firm's mission.
Here are some tips on what not to do:
• Don't ask a very senior executive for their business card; they won't have one. You should know how to find them and follow up.
• Don't assume someone wants your card. Ask, "May I offer you my card?" "May I ask for your card?"
• Never write on a business card in the presence of that person; you are defacing their "life." Ask, "May I write that on the back of your card?"
And if anyone ever asks for your card — even though this is your last card and it is bent, frayed or damaged in any way, toss it. (This suggests you are, too!)
Judith Bowman is an author and president of her own consulting company.
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