Japanese casual clothing retailer Uniqlo opened its first two Massachusetts stores yesterday, and plans to open two more in the next month.
More than 100 people were in line when the doors opened at both the Natick Mall and The Mall at Chestnut Hill.
"It's exciting to have one so close," said Vanessa Chong, 22, of Wellesley, as she waited outside the Natick Mall yesterday. "It has such a following here. It's just really good quality basics."
Inside, where shoppers were treated to Taiko drumming performances and sales clerks wore traditional Japanese coats called Happis, Uniqlo USA CEO Larry Meyer said the new stores — two of a total of 25 in the U.S. — will be followed by two more in the Bay State: one at the Northshore Mall in Peabody on Oct. 17, the other at Legacy Place in Dedham on Oct. 24.
"Our aim is to grow," Meyer said. "Uniqlo is 80 percent of the revenue of (parent company) Fast Retailing, and the U.S. is an important market."
Uniqlo plans to compete with other clothing stores like Gap, H&M and Zara, by separating itself from the pack, he said.
"We're more about functionality for great value," Meyer said, offering up as an example an ultra-light down vest that fits into a matching attached bag and retails for $39.90 through Sept. 7 and $49.90 afterward.
"The cleanliness and preciseness of the store and the customer service are second to none."
The store also offers items unique to the company, such as sweatshirts bearing copies of the artwork of Andy Warhol, Jean-Michel Basquiat and Keith Haring.
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