Stop & Shop customers can expect in-store specials and vintage product packaging starting later this month as the region's largest grocery chain marks its 100th anniversary.
"It's quite a milestone," said Stop & Shop New England president Joe Kelley, who's kicking off festivities today at the division's Quincy headquarters.
With 394 stores in Massachusetts, Connecticut, Rhode Island, New York and New Jersey, Stop & Shop leads competitors with a 12.35 percent market share and estimated sales of $13.3 billion in 2013, according to the Griffin Report of Food Marketing. Walmart supercenters follow with 169 stores, a 10.03 percent market share and estimated sales of $10.8 billion.
"The competitive landscape is a bit tenacious … but ... we think we have the right format and right strategy to grow our organization," Kelley said.
Kelley declined to discuss expansion plans, but said the company "would love" to open a store in downtown Boston, where it would join Whole Foods, Shaw's and, soon, Roche Bros. in Downtown Crossing, Star Market at North Station and a Wegmans in the Fenway. Stop & Shop now has three Boston stores in South Boston, Dorchester and Mission Hill.
"If we could find a location that works, we'd be thrilled," Kelley said. "We would have been interested in the North Station site, just ... the timing didn't work out.."
For now, Stop & Shop is focused on its "value proposition" of new low prices, according to Kelley. "The majority of Massachusetts and Rhode Island is rolled out," he said. "Most of the South Shore launched last week."
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